Brand standards

Download the Government of Yukon brand standards book.

All government communications are expected to follow the brand standards. 

These unified visual identity and graphic standards communicate the government's brand. It represents our territory and the people who live here. It highlights the Yukon’s uniqueness, history, culture and strengths.

The brand standards include:

• Government of Yukon logo;
• tone of voice;
• typography;
• colour and palette for print;
• colour and palette for digital services;
• photography guidelines;
• illustration guidelines;
• supporting graphics;
• request a new graphic;
• brand applications;
• badges;
• apply for a brand exemption; and
• Yukon.ca Design System for websites and online services.