Colour and palettes for print

Our colour palettes support our logo and other visual elements in identifying our brand.

You can only use colours from these palettes.

The specifications for the palette are indicated for Pantone, CMYK (4-colour process), RGB and hexadecimal values. This colour palette must be reproduced accurately to ensure consistency across all materials.

As a standard use the brand colours at full colour, 100% opacity. Tints of the colour palette may be used at the discretion of the graphic designer.

Primary colour palette

The primary colour palette consists of two base colours – black and midnight sun.

Black

SPOT: Pantone Process Black C
CMYK: 0 / 0 / 0 / 100
RGB: 0 / 0 / 0
HEX: #000000

Midnight Sun

SPOT: Pantone 130 C
CMYK: 0 / 32 / 100 / 0
RGB: 242 / 169 / 0
HEX: #F2A900

Secondary colour palette

These secondary colour palettes offer designers latitude in reflecting the various moods and landscapes of Yukon. Each colour variation is strong enough to hold the logo in a variety of applications.

Lichen

SPOT: Pantone 1665 C
CMYK: 0 / 79 / 100 / 0
RGB: 220 / 68/ 5
HEX: #DC4405

River Blue

SPOT: Pantone 7711 C
CMYK: 98 / 0 / 28 / 4
RGB: 0 / 151 / 169
HEX: #0097A9

Zinc

SPOT: Pantone 7477 C
CMYK: 86 / 29 / 21 / 67
RGB: 36 / 76 / 90
HEX: #244C5A

Twilight

SPOT: Pantone 5115 C
CMYK: 51 / 91 / 21 / 70
RGB: 81 / 42 / 68
HEX: #512A44

Bryum Moss

SPOT: Pantone 377 C
CMYK: 50 / 1/ 100 / 20
RGB: 122/ 154/ 1
HEX: #7A9A01